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Many businesses are setting a “net zero” target to help address climate change. Find out how to tackle net zero in your company.
Rob Klassen
Associate Dean, Research
Ivey School of Business
PhD in Operations Management, University of North Carolina at Chapel Hill
Robert D. Klassen is a Professor of Operations Management and holds the Magna International Inc. Chair in Business Administration. His research interests explore the linkages between operations and sustainability, including such areas as operational risk, social performance in supply chains, green supply chain management and carbon reduction. He has over 50 refereed publications in leading management journals. He teaches a graduate course on Embedding Sustainability in Business, and currently leads a research project exploring corporate strategies for net-zero in Canada.
Articles by Robert
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After interviewing, surveying and studying hundreds of companies over the last two decades, Rob Klassen has observed a number of disconcerting truths about managers who work hard to protect the competitiveness of their firms. One of them is this: small companies hate divulging how they make their products.