Author: Rob Klassen

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Many businesses are setting a “net zero” target to help address climate change. Find out how to tackle net zero in your company.

After interviewing, surveying and studying hundreds of companies over the last two decades, Rob Klassen has observed a number of disconcerting truths about managers who work hard to protect the competitiveness of their firms. One of them is this: small companies hate divulging how they make their products.


  • Matthew Lynch

    Matthew is Associate Director of the Centre for Building Sustainable Value at Ivey Business School, and also Director of Partnerships at the Network for Business Sustainability. He has over 20 years’ experience in sustainability working with international organizations, NGOs and the private sector. Prior to his position at Ivey, Matthew was the Vice President – Global Partnerships and Initiatives at the World Council on City Data, and the Director, Sustainable Cities at the World Business Council for Sustainable Development in Geneva Switzerland.

  • Rob Klassen

    Robert D. Klassen is a Professor of Operations Management and holds the Magna International Inc. Chair in Business Administration. His research interests explore the linkages between operations and sustainability, including such areas as operational risk, social performance in supply chains, green supply chain management and carbon reduction. He has over 50 refereed publications in leading management journals. He teaches a graduate course on Embedding Sustainability in Business, and currently leads a research project exploring corporate strategies for net-zero in Canada.

  • Chelsea Hicks-Webster

    Chelsea spent her master’s degree studying ecosystem health in Kenya and is the former Operations Manager for The Network for Business Sustainability. She’s also a certified life coach. Chelsea now splits her time between her two passion projects; sustainability writing and editing, and helping over-stressed mothers improve their mental health and find more joy in life.

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